Our firm was found to deliver trusted world-class expertise, practical experience, and local insights to leading multinational corporations and Vietnamese companies who want to grow their global presence and succeed in Vietnam and Asia.

We lead a dynamic team of 20+ members and 200+ years of combined experience, with a relentless focus on M&A and strategy, and an unwavering commitment in being the best in what we do to serve you the way we want to be served. We are and will continue to be a leading boutique advisory firm to deliver the most trusted, valuable, and relevant advice to our clients and investors.


Founder, CEO, & Head of Mergers, Acquisitions, and Strategy

Binh is a dedicated, experienced, and trusted advisor in the financial market and Vietnam. She leads the M&A and strategy advisory practices and manages all aspects of the firm at ASART. She also serves as Vice Chair for ESG Committee, Vice Chair for Capital Market and Financial Services Committee, and leads Sustainable Finance Sub-committee at AmCham Vietnam.

For the last 14 years, Binh has been working with many prominent entrepreneurs, key stakeholders, and top executives of leading multinational corporations and Vietnamese and companies to deliver strategic projects and M&A transactions and for both sell-sides and buy-sides.

She has a unique set of skills, track records, and combined experience and knowledge in M&A, finance, strategy, valuation, due diligence, structure, commercial performance, accounting, tax, legal, reporting, problem-solving, team managing, executive negotiation, organizational behaviors, government relations, and advocacy. Her current work is the optimal combination of these areas of expertise with an emphasis on new value creation and sustainable growth.

Binh has assisted and advised a total estimate of 250+ companies for 120+ projects for clients who come from 15+ countries and 10+ industries with a total value of USD4.5+ billion.

Noticeable disclosed deals she has participated and advised include CVC Capital Partners invested in Phuong Chau Group, SCG bought Batico, Lafarge merged with Holcim, DHG Pharma and Mega LifeSciences, Puratos invested in Grand Place Chocolate, Warburg Pincus invested in Vingroup (Vincom), Warburg Pincus acquired a real estate portfolio from VinaCapital, and the liquidation of Indochina Capital, the first and largest foreign owned PE fund in Vietnam back then.

Binh holds an MBA from Indiana University and a Bachelor of Commerce with Distinction from RMIT University. Before founding and leading ASART, she worked for KPMG and Lafarge. She received a full-ride scholarship for her MBA from Indiana University and Purdue University (Fort Wayne campus), and has also worked for Purdue University as a Graduate Assistant while obtaining her MBA.


Deputy Director

Duc has over 10 years of experience working with leading international, local organizations, and high-net-worth individuals.

He assists our senior management in managing our external affairs, working with project teams and clients on deal origination and execution, and accelerating our firm’s effort in building a client-centric culture and services.

Before ASART, Duc worked mostly for JPMorgan Chase and RMIT University. He has an MBA with Distinction and a Bachelor of Commerce from RMIT University.

Book A Meeting With Us