WE ARE A LEADING BOUTIQUE ADVISOR IN VIETNAM.

Binh is a highly regarded advisor in Vietnam, known for her expertise and commitment. She leads ASART’s advisory practice across mergers and acquisitions (M&A), IPOs, corporate finance, corporate strategy, and wealth management, and oversees all aspects of ASART Deal Advisory. Beyond her executive role, she contributes thought leadership through AmCham’s ESG Committee, Capital Markets & Financial Services Committee, and Sustainable Finance initiatives. She is also a Fellow of the Australia Vietnam Policy Institute and serves on the advisory boards of the Australian Alumni Business Network and RMIT Alumni.

Over the past 17 years, Binh has advised leading entrepreneurs, key stakeholders, and senior executives at multinational and Vietnamese companies seeking to grow in Vietnam and the region. She has led numerous transactions, fundraising initiatives, and strategic projects, building a distinguished track record across these areas. Her broad experience spans investment, valuation, due diligence, commercial performance, financial and operational management, accounting, tax, legal matters, ethics, problem-solving, executive negotiation, organizational behavior, family business dynamics, government relations, advocacy, and market research. Her work focuses on combining sustainable growth with value creation to deliver strong returns and help investors, business owners, and senior executives achieve ambitious outcomes.

Binh has advised more than 250 companies across 120+ projects, from 15+ countries and in 10+ industries, with a combined transaction value of over USD 5 billion. Notable disclosed transactions in which she played a critical advisory role include CVC Capital Partners’ investment in Phuong Chau Medical Group, Lafarge’s merger of equals with Holcim, SCG’s acquisition of Batico, Mega LifeSciences’ acquisition of a brand from DHG Pharma, Puratos’s investment in Grand Place Chocolate, Warburg Pincus’s investment in Vingroup (Vincom), Warburg Pincus’s acquisition of a real estate portfolio from VinaCapital (including Sofitel Legend Metropole Hanoi and Fusion), Nam Long Group’s fundraising, and the 2010 liquidation of Indochina Capital, then the largest private equity fund of its kind.

Binh earned an MBA from Indiana University (USA), where she received a full scholarship and served as a Graduate Assistant at the business school. She also holds a Bachelor of Commerce with Distinction from RMIT University Vietnam. Before founding ASART, she held notable roles at KPMG and Lafarge.