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In light of a vibrant and evolving food and beverages landscape, Vietnam is solidifying its position as a key player in the region and attracting significant investment and M&A activities. How do you see the development of Vietnam’s food and beverage (F&B) market, and what are driving the growth of this sector? Vietnam’s food and beverage (F&B) sector has seen significant growth in 2024.

Vietnam in 2024 has witnessed cautious investor sentiment when it comes to big deals, but key traditional sectors continued to demonstrate resilience and engage interest. Vietnam’s merger and acquisition (M&A) market in 2024 has been slower than anticipated, with lower deal values reflecting a cautious approach from investors.

2025 and the years ahead are expected to bring a renewed surge in M&A activity, fueled by increased international capital inflows, supportive government policies, attractive business valuations, and rapid growth in high-potential sectors such as real estate, retail, technology, renewable energy, financial services, FMCG, and logistics.
