{"id":6638,"date":"2023-03-08T11:25:25","date_gmt":"2023-03-08T04:25:25","guid":{"rendered":"https:\/\/asart.com.vn\/?p=6638"},"modified":"2024-10-07T15:10:15","modified_gmt":"2024-10-07T08:10:15","slug":"finding-strength-from-dedication-to-sustainable-growth","status":"publish","type":"post","link":"https:\/\/asart.com.vn\/vi\/finding-strength-from-dedication-to-sustainable-growth\/","title":{"rendered":"T\u00ecm th\u1ea5y ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng t\u1eeb ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng*"},"content":{"rendered":"\t\t
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Graduating with distinction from RMIT University at just over 20 years old, working for two multinational companies for nearly nine years, then founding her own advisory firm at 29 \u2013 Binh Le Vandekerckove found her true calling as an entrepreneur for sustainable growth.<\/p>

Working with over 250 companies to advise for more than 110 projects with a total value exceeding 4.5 billion USD \u2013 numbers that any professional business consultant would be proud to add to their resume.<\/p>

For ASART Deal Advisory Founder and CEO Binh Le Vandekerckove, these numbers are not just testament to her successful 14-year career in business advisory. They also tell a story of finding her true self and overcoming biases directed at young working mothers.<\/p>

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Ms Binh Le Vandekerckove is the Founder and CEO of ASART Deal Advisory and an alumnus from the RMIT Vietnam class of 2009.<\/em><\/figcaption><\/figure>

Ms Binh recalled: \u201cIn my twenties I was working for big corporations, participating in important projects and making more money than most of my peers. I had a dream profile and everything I had wished for, but something was still missing. Now looking back, having an early and well organised start didn\u2019t mean I was prepared well enough for life.\u201d<\/p>

An inflection point came when Ms Binh and her husband were expecting their first child. Their doctor told them to prepare for a very difficult decision due to a risky implication.<\/p>

\u201cEverything that we thought were problems before suddenly became nothing compared to what we were facing,\u201d she said.<\/p>

\u201cDuring that time I also realised that despite how much we talked about gender equality and fairness, most of us still didn’t think that pregnant women and young mothers could do their jobs well.\u201d<\/p>

Leaving a stable career behind while being a young mother with a four-month old baby, Ms Binh started her own company, doing what she knew best with a vision that she truly believed in.<\/p>

\u201cI decided to build my own ideal place to work where sustainability is the core of everything we do.\u201d<\/p>

In the beginning, the biggest challenge for her was to reimagine and disrupt the consulting business model. Consulting is regarded as one of the oldest industries and where multinational brand names already dominate the market.<\/p>

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Notable RMIT alumni attended the opening of ASART\u2019s new office with Ms Binh.<\/em><\/figcaption><\/figure>

\u201cSo, for me to build an advisory practice, it would be like a little kid fighting sumo wrestlers,\u201d Ms Binh joked.<\/p>

Inspired by Elon Musk’s story of how he founded SpaceX, Ms B\u00ecnh added: “Often it will be the sumo wrestlers who win but sometimes the kids will manage to prevail, and I think this will be one such case.”<\/p>

\u201cWe now hear a lot about sustainable business and ESG [environmental, social, governance], but five years ago when I started ASART these were still very new concepts in Vietnam.<\/p>

\u201cSustainable growth is a founding principle for our own firm as well, and we have practiced it since day one in everything we do, so it was a double challenge.<\/p>

\u201cLuckily, great work pays off and sustainable growth has become one of our biggest competitive advantages today.\u201d<\/p>

Ms Binh explained that putting the sustainable mindset to practice can start with very small and simple concepts. For example, not buying social media followers to inflate your firm\u2019s reputation, not misleading employees by offering high monthly salary and nothing else attached for their wellbeing and quality of life, not quoting small fees to win a package proposal then later charge extras, using as many sustainable materials as possible for buildings and events, etc.<\/p>

\u201cWe were probably the first advisory company in Vietnam built based on the founding principle of sustainable growth, and my worry was that whether our principles of strictly following sustainable growth would work and receive support,” she said.<\/p>

\u201cToday, ASART is much bigger than just me \u2013 we are a solid team, with a very strong network, and have been recognised as one of the best advisors with leading transactions and projects in Vietnam. If our firm is successful \u2013 meaning continuing to last longer than our lifetime \u2013 this will also be a legacy that not only me but all of my team can be proud of.\u201d<\/p>

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Ms Binh spoke in a panel discussion at the Vietnam M&A Forum 2022.<\/em><\/figcaption><\/figure>

Besides managing a company and raising two young children, Ms Binh also volunteers her time to be the Vice Chair of two committees under the American Chamber of Commerce in Vietnam in addition to being a member of the RMIT Alumni Advisory Board.<\/p>

She admitted she did not pay much attention to connecting with the RMIT alumni community upon graduation. Occasionally she came back and contributed here and there but was not very active.<\/p>

\u201cBut in recent years, the alumni community has come together much more closely thanks to the outreach of the university. Alone in the last couple of years, from our RMIT alumni community I got multiple employee candidates, a new client, a new supplier, and a great group of peers who are willing to support each other when in need,\u201d she said.<\/p>

\u201cI think the alumni community is a very safe and useful place for all graduates including young and experienced professionals to not just find good opportunities, but also build support systems and expand their circles of friends.\u201d<\/p>

Together with her network of friends and colleagues, Ms Binh is also advocating for a fair system that no longer puts expecting and working mothers at a disadvantage.<\/p>

\u201cExpecting and working mothers should not be discriminated against or viewed as liabilities. With a right supporting system, becoming a mother gives a woman a greater sense of ownership and all the right motivation to be a much more valuable asset to any company and organization.\u201d

*This article is originally published by RMIT University<\/a>, Ngoc Hoang on 8 March 2023.

<\/strong><\/em>About Us
<\/em><\/strong>ASART is a leading boutique advisory firm providing comprehensive management advisory services in corporate finance, corporate strategy, and wealth management, with a focus on mergers and acquisitions (M&A), strategic synergies, investment returns, and sustainable growth.<\/em><\/p>

ASART closely watches for trends and changes in the market to deliver trusted world-class expertise, practical experience, and independent and local insights to leading multinational corporations and Vietnamese companies who want to grow their global presence and succeed in Vietnam and Asia. <\/em><\/p>

We have a strong network of high-performing companies and leading creditable investors from a wide range of industries including manufacturing, healthcare & pharmaceuticals, building & construction, real estates, transportation & logistics, banking & financial services, retails, education, infrastructure, media, and energy.<\/em><\/p>

Our insights help you make informed decisions, solve problems, or gain a new perspective. Our execution, experience, and in-depth understanding of the market, which have assisted many of our clients in solving their most difficult problems, forming the right strategies, finding targets, connecting with investors, and closing deals successfully, are unparalleled<\/u> and recognized as top-notch<\/u>.<\/em><\/p>

Contact us at\u00a0contactus@asart.com.vn<\/a>\u00a0or +84 28 3821 6166 for more market insights and see how we can assist your business!<\/em><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

T\u1ed1t nghi\u1ec7p lo\u1ea1i Gi\u1ecfi t\u1eeb \u0110\u1ea1i h\u1ecdc RMIT khi m\u1edbi h\u01a1n 20 tu\u1ed5i, l\u00e0m vi\u1ec7c g\u1ea7n ch\u00edn n\u0103m cho hai doanh nghi\u1ec7p \u0111a qu\u1ed1c gia tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp c\u00f4ng ty t\u01b0 v\u1ea5n c\u1ee7a ri\u00eang m\u00ecnh n\u0103m 29 tu\u1ed5i \u2013 B\u00ecnh L\u00ea Vandekerckove \u0111\u00e3 t\u00ecm th\u1ea5y s\u1ee9 m\u1ec7nh \u0111\u00edch th\u1ef1c khi tr\u1edf th\u00e0nh m\u1ed9t doanh nh\u00e2n v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>","protected":false},"author":20,"featured_media":6644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[77,17],"tags":[],"class_list":["post-6638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage","category-insights"],"_links":{"self":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=6638"}],"version-history":[{"count":144,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6638\/revisions"}],"predecessor-version":[{"id":9565,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts\/6638\/revisions\/9565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/media\/6644"}],"wp:attachment":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=6638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=6638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=6638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}