{"id":12464,"date":"2025-04-23T09:59:23","date_gmt":"2025-04-23T02:59:23","guid":{"rendered":"https:\/\/asart.com.vn\/?p=12464"},"modified":"2025-07-03T08:22:37","modified_gmt":"2025-07-03T01:22:37","slug":"resilience-to-thrive-amid-uncertainty","status":"publish","type":"post","link":"https:\/\/asart.com.vn\/vi\/resilience-to-thrive-amid-uncertainty\/","title":{"rendered":"Ch\u1ee7 \u0111\u1ed9ng th\u00edch \u1ee9ng v\u1eefng v\u00e0ng gi\u1eefa th\u1ebf gi\u1edbi kinh doanh b\u1ea5t \u0111\u1ecbnh*"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\"\"Trong b\u1ed1i c\u1ea3nh \u0111\u1ea7y b\u1ea5t \u0111\u1ecbnh v\u00e0 thay \u0111\u1ed5i li\u00ean t\u1ee5c, th\u00ec li\u1ec7u vi\u1ec7c c\u1ee9 d\u1eebng l\u1ea1i v\u00e0 ch\u1edd \u0111\u1ee3i c\u00f3 ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho c\u00e1c doanh nghi\u1ec7p? B\u00e0 B\u00ecnh L\u00ea, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c, ki\u00eam Tr\u01b0\u1edfng B\u1ed9 ph\u1eadn T\u01b0 v\u1ea5n, c\u00f9ng b\u00e0 Helen \u0110\u1ed7, Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c B\u1ed9 ph\u1eadn T\u01b0 v\u1ea5n, ki\u00eam Tr\u01b0\u1edfng Kh\u1ed1i C\u00f4ng ngh\u1ec7, Vi\u1ec5n th\u00f4ng & Truy\u1ec1n th\u00f4ng, c\u00f9ng chia s\u1ebb l\u00fd do v\u00ec sao c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c ch\u1ee7 \u0111\u1ed9ng th\u00edch \u1ee9ng v\u00e0 chu\u1ea9n b\u1ecb cho t\u01b0\u01a1ng lai, \u0111\u1ec3 kh\u00f4ng ch\u1ec9 v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i.<\/strong><\/p><\/div>

C\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, ch\u1ecbu nhi\u1ec1u t\u00e1c \u0111\u1ed9ng \u0111\u1ed3ng th\u1eddi, t\u1eeb ch\u00ednh s\u00e1ch thu\u1ebf \u201c\u0111\u1ed1i \u1ee9ng\u201d c\u1ee7a Hoa K\u1ef3, c\u0103ng th\u1eb3ng \u0111\u1ecba ch\u00ednh tr\u1ecb th\u1ebf gi\u1edbi, thay \u0111\u1ed5i c\u1ea3i thi\u1ec7n trong n\u01b0\u1edbc, r\u1ee7i ro l\u00e3i su\u1ea5t v\u00e0 \u00e1p l\u1ef1c t\u1ef7 gi\u00e1, c\u00f9ng v\u1edbi l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 \u1ee9ng d\u1ee5ng AI \u0111ang b\u00f9ng n\u1ed5 kh\u00f4ng ng\u1eebng.<\/p><\/div>

M\u1eb7c d\u00f9 n\u1ec1n t\u1ea3ng kinh t\u1ebf v\u0129 m\u00f4 c\u1ee7a Vi\u1ec7t Nam v\u1eabn t\u00edch c\u1ef1c, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng GDP trong qu\u00fd I\/2025 \u0111\u1ea1t 6,93% v\u00e0 m\u1ea1ng l\u01b0\u1edbi bao g\u1ed3m 17 hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do (FTA) n\u0103ng \u0111\u1ed9ng v\u1edbi nhi\u1ec1u qu\u1ed1c gia v\u00e0 khu v\u1ef1c tr\u00ean th\u1ebf gi\u1edbi, nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i k\u1ec3 tr\u00ean \u0111ang g\u00e2y ra nh\u1eefng x\u00e1o tr\u1ed9n tr\u00ean di\u1ec7n r\u1ed9ng \u0111\u1ebfn c\u00e1c m\u00f4 h\u00ecnh kinh doanh, b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi ti\u00eau d\u00f9ng, chu\u1ed7i cung \u1ee9ng, d\u00f2ng v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc.<\/p><\/div>

C\u00e1c ch\u00ednh s\u00e1ch to\u00e0n c\u1ea7u m\u1edbi v\u00e0 l\u00e0n s\u00f3ng t\u00e1i c\u1ea5u tr\u00fac trong n\u01b0\u1edbc<\/strong><\/p>

Tr\u00ean ph\u01b0\u01a1ng di\u1ec7n to\u00e0n c\u1ea7u, l\u00e0n s\u00f3ng t\u1eeb c\u00e1c ch\u00ednh s\u00e1ch m\u1edbi \u0111ang t\u1ea1o ra nh\u1eefng x\u00e1o tr\u1ed9n lan t\u1ecfa kh\u1eafp c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Bi\u1ec3u thu\u1ebf \u201c\u0111\u1ed1i \u1ee9ng\u201d m\u1edbi \u0111\u01b0\u1ee3c M\u1ef9 c\u00f4ng b\u1ed1, d\u00f9 sau \u0111\u00f3 \u0111\u00e3 t\u1ea1m ho\u00e3n trong 90 ng\u00e0y, \u0111ang l\u00e0m gia t\u0103ng c\u0103ng th\u1eb3ng th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ecbnh h\u00ecnh l\u1ea1i chu\u1ed7i cung \u1ee9ng v\u00e0 t\u1ea1o ra nh\u1eefng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn c\u00e1c n\u1ec1n kinh t\u1ebf. Song song v\u1edbi vi\u1ec7c b\u1ecb \u00e1p thu\u1ebf \u0111\u1ed1i \u1ee9ng c\u1ee7a M\u1ef9, Vi\u1ec7t Nam, v\u1ed1n \u0111\u01b0\u1ee3c coi l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn l\u00fd t\u01b0\u1edfng trong chi\u1ebfn l\u01b0\u1ee3c \u201cTrung Qu\u1ed1c+1\u201d, \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng l\u1edbn t\u1eeb \u1ea4n \u0110\u1ed9, In- donesia, Th\u00e1i Lan v\u00e0 Mexico, khi c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111ang \u0111\u01b0\u1ee3c gi\u1edbi \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 \u01b0u th\u1ebf v\u1ec1 m\u1ee9c thu\u1ebf quan h\u01a1n.<\/p>

V\u1edbi kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u r\u00f2ng sang M\u1ef9 chi\u1ebfm t\u1edbi g\u1ea7n m\u1ed9t ph\u1ea7n t\u01b0 GDP, v\u1ecb th\u1ebf c\u1ee7a Vi\u1ec7t Nam \u0111ang tr\u1edf n\u00ean nh\u1ea1y c\u1ea3m h\u01a1n bao gi\u1edd h\u1ebft. C\u00e1c ng\u00e0nh xu\u1ea5t kh\u1ea9u ch\u1ee7 l\u1ef1c nh\u01b0 \u0111i\u1ec7n t\u1eed, d\u1ec7t may, gi\u00e0y d\u00e9p, \u0111\u1ed3 g\u1ed7, nh\u1ef1a v\u00e0 n\u00f4ng s\u1ea3n l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c ch\u1ecbu t\u00e1c \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t. D\u00f9 gi\u00e1 tr\u1ecb xu\u1ea5t kh\u1ea9u ch\u01b0a gi\u1ea3m \u0111\u00e1ng k\u1ec3, t\u00e2m l\u00fd th\u1eadn tr\u1ecdng v\u00e0 d\u1ea5u hi\u1ec7u \u0111\u01a1n h\u00e0ng t\u1eeb M\u1ef9 ch\u1eefng l\u1ea1i \u0111\u00e3 bu\u1ed9c nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e2n nh\u1eafc \u0111a d\u1ea1ng h\u00f3a sang ch\u00e2u \u00c2u, Trung Qu\u1ed1c v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>

D\u00f9 t\u0103ng tr\u01b0\u1edfng GDP qu\u00fd I cho th\u1ea5y s\u1ee9c b\u1ec1n c\u1ee7a kinh t\u1ebf Vi\u1ec7t Nam, nh\u01b0ng t\u1eeb th\u00e1ng 3\/2024 \u0111\u1ebfn th\u00e1ng 3\/2025, \u0111\u1ed3ng Vi\u1ec7t Nam \u0111\u00e3 m\u1ea5t gi\u00e1 kho\u1ea3ng 3,5% so v\u1edbi USD. T\u00ecnh tr\u1ea1ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng c\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u0103ng th\u1eb3ng th\u01b0\u01a1ng m\u1ea1i gia t\u0103ng v\u00e0 \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t. Bi\u00ean l\u1ee3i nhu\u1eadn nhi\u1ec1u ng\u00e0nh b\u1ecb thu h\u1eb9p, trong khi d\u00f2ng \u0111\u1ea7u t\u01b0 c\u00f3 xu h\u01b0\u1edbng ch\u1eefng l\u1ea1i khi nh\u00e0 \u0111\u1ea7u t\u01b0 chuy\u1ec3n sang tr\u1ea1ng th\u00e1i ch\u1edd \u0111\u1ee3i trong 3-6 th\u00e1ng t\u1edbi.<\/p>

Song song \u0111\u00f3, Vi\u1ec7t Nam \u0111ang tri\u1ec3n khai nh\u1eefng c\u1ea3i c\u00e1ch m\u1ea1nh m\u1ebd trong n\u01b0\u1edbc nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh b\u1ed9 m\u00e1y nh\u00e0 n\u01b0\u1edbc v\u00e0 s\u1ee9c c\u1ea1nh tranh qu\u1ed1c gia. Nh\u1eefng c\u1ea3i c\u00e1ch bao g\u1ed3m tinh g\u1ecdn b\u1ed9 m\u00e1y ch\u00ednh ph\u1ee7, c\u01a1 c\u1ea5u l\u1ea1i Qu\u1ed1c h\u1ed9i, s\u00e1p nh\u1eadp c\u00e1c b\u1ed9, ng\u00e0nh, \u0111\u1ec1 xu\u1ea5t \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ecba gi\u1edbi h\u00e0nh ch\u00ednh v\u00e0 c\u1eaft gi\u1ea3m \u0111\u00e1ng k\u1ec3 bi\u00ean ch\u1ebf c\u00f4ng ch\u1ee9c. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau hi\u1ec7n \u0111\u1ea1i h\u00f3a qu\u1ea3n tr\u1ecb, n\u00e2ng cao hi\u1ec7u su\u1ea5t, t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ea1nh tranh to\u00e0n c\u1ea7u c\u1ee7a Vi\u1ec7t Nam. Tuy nhi\u00ean, c\u00e1c c\u1ea3i c\u00e1ch n\u00e0y c\u0169ng ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro v\u1ec1 \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u1ea3 n\u0103ng tri\u1ec3n khai th\u1ef1c t\u1ebf trong ng\u1eafn h\u1ea1n.<\/p>

Nh\u1eefng thay \u0111\u1ed5i n\u00e0y, c\u1ea3i thi\u1ec7n ch\u00ednh s\u00e1ch, ch\u1eadm tr\u1ec5 trong quy tr\u00ecnh ph\u00ea duy\u1ec7t v\u00e0 di\u1ec5n gi\u1ea3i thu\u1ebf c\u00f3 th\u1ec3 l\u00e0m ch\u1eadm l\u1ea1i ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 ho\u1eb7c c\u00e1c d\u1ef1 \u00e1n quan tr\u1ecdng trong giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i, t\u1eeb \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng c\u1ea3n tr\u1edf c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u1ea7u h\u1ebft doanh nghi\u1ec7p Vi\u1ec7t Nam l\u1eabn c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>

L\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/p>

B\u00ean c\u1ea1nh nh\u1eefng c\u00fa s\u1ed1c th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u v\u00e0 qu\u00e1 tr\u00ecnh t\u00e1i c\u1ea5u tr\u00fac trong n\u01b0\u1edbc, vi\u1ec7c s\u1edbm \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t l\u00e0n s\u00f3ng m\u1ea1nh m\u1ebd th\u1ee9 ba, \u0111\u1ecbnh h\u00ecnh l\u1ea1i m\u00f4i tr\u01b0\u1eddng kinh doanh t\u1ea1i Vi\u1ec7t Nam. Kh\u00e1c v\u1edbi nh\u1eefng thay \u0111\u1ed5i ch\u00ednh s\u00e1ch c\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n hay tr\u00ec ho\u00e3n, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1ee9ng d\u1ee5ng AI l\u00e0 b\u1eaft bu\u1ed9c n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n duy tr\u00ec n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 th\u00edch nghi v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng, y\u00eau c\u1ea7u chu\u1ed7i cung \u1ee9ng, c\u0169ng nh\u01b0 c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u \u0111ang thay \u0111\u1ed5i li\u00ean t\u1ee5c.<\/p>

C\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t l\u1edbn. Nhi\u1ec1u doanh nghi\u1ec7p \u0111ang b\u1ecb cu\u1ed1n v\u00e0o h\u1ec7 sinh th\u00e1i s\u1ed1, kh\u00f4ng ch\u1ec9 b\u1edfi \u00e1p l\u1ef1c t\u1eeb \u0111\u1ed1i t\u00e1c, c\u01a1 quan qu\u1ea3n l\u00fd, m\u00e0 c\u00f2n t\u1eeb ch\u00ednh nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. T\u1eeb tri\u1ec3n khai h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed, t\u00edch h\u1ee3p v\u1edbi n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, hay qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a t\u01b0\u01a1ng lai, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c c\u1ee7a ng\u00e0y h\u00f4m nay. C\u00e1c doanh nghi\u1ec7p ch\u1eadm th\u00edch nghi s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi chi ph\u00ed tu\u00e2n th\u1ee7 t\u0103ng cao, th\u1eddi gian ph\u1ea3n \t\u1ee9ng ch\u1eadm h\u01a1n v\u00e0 nguy c\u01a1 b\u1ecb \u0111\u00e0o th\u1ea3i trong m\u1ed9t n\u1ec1n kinh t\u1ebf \u0111ang s\u1ed1 h\u00f3a v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t.<\/p>

D\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a l\u00e0n s\u00f3ng s\u1ed1 h\u00f3a, AI \u0111ang th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng c\u00f3. T\u1eeb c\u00e1c tr\u1ee3 l\u00fd \u1ea3o ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng AI trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, l\u0129nh v\u1ef1c m\u00e0 Vi\u1ec7t Nam \u0111ang d\u1eabn \u0111\u1ea7u khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 v\u1edbi t\u1ef7 l\u1ec7 \u1ee9ng d\u1ee5ng AI \u0111\u1ea1t 42%, \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1ef1 b\u00e1o trong s\u1ea3n xu\u1ea5t, y t\u1ebf, logistics v\u00e0 t\u00e0i ch\u00ednh, c\u00e1c doanh nghi\u1ec7p \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u1ee7a c\u00e1c vai tr\u00f2 v\u00e0 quy tr\u00ecnh truy\u1ec1n th\u1ed1ng.<\/p>

D\u00f9 ti\u1ec1m n\u0103ng \u1ee9ng d\u1ee5ng c\u1ee7a AI trong kinh doanh l\u00e0 nhi\u1ec1u v\u00f4 k\u1ec3, nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p v\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u1eabn \u0111ang l\u00fang t\u00fang trong vi\u1ec7c t\u00edch h\u1ee3p AI v\u00e0o ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh t\u00ednh minh b\u1ea1ch v\u00e0 \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a d\u1eef li\u1ec7u v\u1eabn c\u00f2n l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn t\u1ea1i Vi\u1ec7t Nam.<\/p>

V\u01b0\u1ee3t qua t\u01b0 duy ph\u1ea3n \u1ee9ng ng\u1eafn h\u1ea1n<\/strong><\/p>

Th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng, t\u1eeb ph\u01b0\u01a1ng di\u1ec7n ch\u00ednh tr\u1ecb, kinh t\u1ebf l\u1eabn c\u00f4ng ngh\u1ec7. V\u1edbi c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecba ch\u00ednh tr\u1ecb m\u1edbi, c\u00e1c \u0111\u1ed5i m\u1edbi, c\u1ea3i thi\u1ec7n trong n\u01b0\u1edbc v\u00e0 l\u00e0n s\u00f3ng c\u00f4ng ngh\u1ec7 b\u00f9ng n\u1ed5 c\u00f9ng l\u00fac, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u01a1i ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p mang t\u00ednh ph\u1ea3n \u1ee9ng ng\u1eafn h\u1ea1n.<\/p>

H\u1ecd c\u1ea7n c\u00f3 s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 b\u1ea3n ch\u1ea5t doanh nghi\u1ec7p, h\u1ecd l\u00e0 ai, \u0111ang l\u00e0m g\u00ec v\u00e0 th\u1ef1c s\u1ef1 \u0111\u1ee9ng \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng v\u00e0ng, linh ho\u1ea1t, \u0111\u1ee7 s\u1ee9c v\u01b0\u1ee3t qua bi\u1ebfn \u0111\u1ed9ng v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i gi\u1eefa nh\u1eefng b\u1ea5t \u0111\u1ecbnh.<\/p>

N\u0103ng l\u1ef1c th\u00edch \u1ee9ng ch\u1ee7 \u0111\u1ed9ng<\/strong><\/p>

Tr\u01b0\u1edbc \u0111\u00e2y, \u201cn\u0103ng l\u1ef1c th\u00edch \u1ee9ng\u201d th\u01b0\u1eddng mang t\u00ednh ph\u1ea3n \u1ee9ng, khi kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra, doanh nghi\u1ec7p t\u00ecm c\u00e1ch th\u00edch \u1ee9ng. Tuy nhi\u00ean, trong m\u00f4i tr\u01b0\u1eddng hi\u1ec7n nay, c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00f3 l\u00e0 ch\u01b0a \u0111\u1ee7. N\u0103ng l\u1ef1c th\u00edch \u1ee9ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, t\u00edch h\u1ee3p t\u1eeb chi\u1ebfn l\u01b0\u1ee3c, v\u1eadn h\u00e0nh, \u0111\u1ed9i ng\u0169 \u0111\u1ebfn c\u00f4ng ngh\u1ec7.<\/p>

\u0110\u1eb7c bi\u1ec7t, v\u00ec r\u1ee7i ro v\u00e0 c\u01a1 h\u1ed9i lu\u00f4n song h\u00e0nh, n\u00ean n\u0103ng l\u1ef1c ch\u1ed1ng ch\u1ecbu kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u0111\u1ed1i ph\u00f3, m\u00e0 c\u1ea7n mang t\u01b0 duy ch\u1ee7 \u0111\u1ed9ng, h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai v\u00e0 t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng khai th\u00e1c c\u01a1 h\u1ed9i.<\/p>

Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed9t khung ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c th\u00edch \u1ee9ng ch\u1ee7 \u0111\u1ed9ng g\u1ed3m 3 th\u00e0nh ph\u1ea7n ch\u00ednh l\u00e0: \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p, l\u1eadp k\u1ebf ho\u1ea1ch, h\u00e0nh \u0111\u1ed9ng. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng r\u00e0 so\u00e1t to\u00e0n di\u1ec7n ho\u1ea1t \u0111\u1ed9ng, nh\u1eadn di\u1ec7n s\u1edbm c\u00e1c \u0111i\u1ec3m d\u1ec5 t\u1ed5n th\u01b0\u01a1ng, r\u1ee7i ro ti\u1ec1m \u1ea9n c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n. Ti\u1ebfp theo l\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng, x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh \u1ee9ng ph\u00f3 v\u00e0 chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng c\u00e1c ph\u01b0\u01a1ng \u00e1n h\u00e0nh \u0111\u1ed9ng \u0111\u1ed3ng b\u1ed9 v\u1edbi t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c.<\/p>

Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd h\u01a1n, tr\u1edf n\u00ean ch\u1ee7 \u0111\u1ed9ng th\u00edch \u1ee9ng, c\u1ea1nh tranh h\u01a1n v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed1i m\u1eb7t v\u1edbi c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c.<\/p>

Khung n\u0103ng l\u1ef1c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cch\u1eefa ch\u00e1y\u201d ho\u1eb7c \u201cv\u01b0\u1ee3t b\u00e3o\u201d, m\u00e0 c\u00f2n m\u1edf ra m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng h\u01a1n: chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng \u0111\u1ec3 lu\u00f4n \u1edf trong t\u01b0 th\u1ebf n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i m\u1eb7t th\u1eb3ng th\u1eafn v\u1edbi th\u1eed th\u00e1ch, t\u1eeb \u0111\u00f3 v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd h\u01a1n, th\u00edch nghi t\u1ed1t h\u01a1n v\u00e0 b\u1ee9t ph\u00e1 nhanh h\u01a1n.<\/p>

\u0110\u1ec3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong ch\u1ee7 \u0111\u1ec1 then ch\u1ed1t n\u00e0y, ASART s\u1ebd t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n chuy\u00ean bi\u1ec7t d\u00e0nh ri\u00eang cho ch\u1ee7 doanh nghi\u1ec7p v\u00e0 c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao v\u00e0o ng\u00e0y 15\/5\/2025 t\u1ea1i TP.HCM. S\u1ef1 ki\u1ec7n nh\u1eb1m trao \u0111\u1ed5i v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u1ea5t \u1ed5n b\u00ean ngo\u00e0i l\u00ean ho\u1ea1t \u0111\u1ed9ng kinh doanh, \u0111\u1ed3ng th\u1eddi c\u00f9ng th\u1ea3o lu\u1eadn c\u00e1ch ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c th\u00edch \u1ee9ng ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00edch nghi, v\u1eefng v\u00e0ng v\u00e0 khai ph\u00e1 c\u01a1 h\u1ed9i trong m\u1ed9t th\u1ebf gi\u1edbi li\u00ean t\u1ee5c thay \u0111\u1ed5i.<\/p>

*B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i b\u1edfi B\u00e1o \u0110\u1ea7u T\u01b0 v\u00e0o ng\u00e0y 21 th\u00e1ng 4 n\u0103m 2025. Xem b\u00e0i vi\u1ebft g\u1ed1c \u0111\u00e2y<\/a>.<\/strong><\/i><\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t

PROACTIVE RESILIENCE FRAMEWORK: STRATEGIES FOR A CHANGING WORLD<\/span><\/p>

15 MAY 2025<\/p>

8:30 AM \u2013 10:30 AM<\/p>

Sofitel Saigon Plaza, Ho Chi Minh City<\/p>

Registration link:\u00a0https:\/\/forms.office.com\/r\/hAWdge4i7M<\/a><\/p>

Scan to register:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

For more info, please contact us at: +84 789 505 789<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
V\u1ec1 Ch\u00fang T\u00f4i<\/span><\/em><\/div>

ASART l\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n chuy\u00ean bi\u1ec7t h\u00e0ng \u0111\u1ea7u cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n v\u1ec1 t\u00e0i ch\u00ednh doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, v\u00e0 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n. Ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n & s\u00e1p nh\u1eadp (M&A), h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0, v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/em><\/p><\/div>

ASART theo d\u00f5i s\u00e1t sao c\u00e1c xu h\u01b0\u1edbng v\u00e0 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u \u0111\u00e1ng tin c\u1eady \u0111\u1eb3ng c\u1ea5p qu\u1ed1c t\u1ebf, kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n, v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u1ed9c l\u1eadp v\u1ec1 \u0111\u1ecba ph\u01b0\u01a1ng cho c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia v\u00e0 c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam h\u00e0ng \u0111\u1ea7u mu\u1ed1n th\u00e0nh c\u00f4ng v\u00e0 m\u1edf r\u1ed9ng \u1edf Vi\u1ec7t Nam v\u00e0 Ch\u00e2u \u00c1.<\/em><\/p>

Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn v\u00e0 ch\u1eb7t ch\u1ebd bao g\u1ed3m c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 uy t\u00edn t\u1eeb nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau, bao g\u1ed3m s\u1ea3n xu\u1ea5t, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe & d\u01b0\u1ee3c ph\u1ea9m, x\u00e2y d\u1ef1ng & c\u00f4ng tr\u00ecnh, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, v\u1eadn t\u1ea3i & logistics, ng\u00e2n h\u00e0ng & d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, b\u00e1n l\u1ebb, gi\u00e1o d\u1ee5c, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, truy\u1ec1n th\u00f4ng v\u00e0 n\u0103ng l\u01b0\u1ee3ng.<\/em><\/p><\/div>

Hi\u1ec3u bi\u1ebft c\u1ee7a ch\u00fang t\u00f4i gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1eb7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi. Kh\u1ea3 n\u0103ng th\u1ef1c thi, kinh nghi\u1ec7m v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 h\u1ed7 tr\u1ee3 nhi\u1ec1u kh\u00e1ch h\u00e0ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f3, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, t\u00ecm ki\u1ebfm c\u00e1c m\u1ee5c ti\u00eau, k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, v\u00e0 ho\u00e0n th\u00e0nh c\u00e1c th\u01b0\u01a1ng v\u1ee5 th\u00e0nh c\u00f4ng, l\u00e0 kh\u00f4ng th\u1ec3 so s\u00e1nh v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 h\u00e0ng \u0111\u1ea7u.<\/em><\/p>

Li\u00ean h\u1ec7 qua\u00a0contactus@asart.com.vn<\/a>\u00a0ho\u1eb7c +84 28 3821 6166 \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin chuy\u00ean s\u00e2u v\u00e0 xem ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap g\u00ec cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh \u0111\u1ea7y b\u1ea5t \u0111\u1ecbnh v\u00e0 thay \u0111\u1ed5i li\u00ean t\u1ee5c, th\u00ec li\u1ec7u vi\u1ec7c c\u1ee9 d\u1eebng l\u1ea1i v\u00e0 ch\u1edd \u0111\u1ee3i c\u00f3 ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho c\u00e1c doanh nghi\u1ec7p? B\u00e0 B\u00ecnh L\u00ea, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c, ki\u00eam Tr\u01b0\u1edfng B\u1ed9 ph\u1eadn T\u01b0 v\u1ea5n, c\u00f9ng b\u00e0 Helen \u0110\u1ed7, Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c B\u1ed9 ph\u1eadn T\u01b0 v\u1ea5n, ki\u00eam Tr\u01b0\u1edfng Kh\u1ed1i C\u00f4ng ngh\u1ec7, Vi\u1ec5n th\u00f4ng & Truy\u1ec1n th\u00f4ng, c\u00f9ng chia s\u1ebb l\u00fd do v\u00ec sao c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c ch\u1ee7 \u0111\u1ed9ng th\u00edch \u1ee9ng v\u00e0 chu\u1ea9n b\u1ecb cho t\u01b0\u01a1ng lai, \u0111\u1ec3 kh\u00f4ng ch\u1ec9 v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i.<\/p>","protected":false},"author":11,"featured_media":12468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[77,17],"tags":[],"class_list":["post-12464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage","category-insights"],"_links":{"self":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts\/12464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=12464"}],"version-history":[{"count":39,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts\/12464\/revisions"}],"predecessor-version":[{"id":13946,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts\/12464\/revisions\/13946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/media\/12468"}],"wp:attachment":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=12464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=12464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=12464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}