{"id":10125,"date":"2024-11-27T13:12:00","date_gmt":"2024-11-27T06:12:00","guid":{"rendered":"https:\/\/asart.com.vn\/?p=10125"},"modified":"2025-07-07T10:48:13","modified_gmt":"2025-07-07T03:48:13","slug":"ma-trends-in-vietnams-fb-market","status":"publish","type":"post","link":"https:\/\/asart.com.vn\/vi\/ma-trends-in-vietnams-fb-market\/","title":{"rendered":"B\u1ee9c Tranh S\u00f4i \u0110\u1ed9ng Ng\u00e0nh F&B*"},"content":{"rendered":"
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\"\"<\/strong>Vi\u1ec7t Nam kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) ch\u1ee7 l\u1ef1c trong khu v\u1ef1c, thu h\u00fat <\/span>\u0111\u00e1ng k\u1ec3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 th\u01b0\u01a1ng v\u1ee5 M&A.<\/span><\/strong><\/p>

ASART \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng F&B t\u1ea1i Vi\u1ec7t Nam v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o\n\u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh n\u00e0y?<\/span><\/strong><\/p>

N\u0103m 2024, ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1edd v\u00e0o d\u00e2n s\u1ed1 h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi, t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng gia t\u0103ng. N\u1ec1n t\u1ea3ng kinh t\u1ebf v\u1eefng ch\u1eafc, thu nh\u1eadp kh\u1ea3 d\u1ee5ng ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a nhanh \u0111ang thay \u0111\u1ed5i s\u1edf th\u00edch v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, d\u1eabn \u0111\u1ebfn nhu c\u1ea7u nhi\u1ec1u h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m F&B \u0111a d\u1ea1ng, \u0111\u1ed5i m\u1edbi v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. <\/span><\/p>

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n sang l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh v\u00e0 b\u1ec1n v\u1eefng h\u01a1n, th\u00fac \u0111\u1ea9y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m. S\u1ef1 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 th\u1ef1c ph\u1ea9m v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng, v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn, giao\nh\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm d\u1ef1a tr\u00ean AI ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn.<\/span><\/p>

Vi\u1ec7c tham gia c\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do c\u0169ng gi\u00fap Vi\u1ec7t Nam m\u1edf r\u1ed9ng <\/span>th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i, mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m qu\u1ed1c t\u1ebf \u0111a d\u1ea1ng v\u00e0 t\u1ea1o m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh cao. \u0110i\u1ec1u n\u00e0y khuy\u1ebfn kh\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba ph\u1ea3i \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng. S\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Ch\u00ednh ph\u1ee7 th\u00f4ng qua c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i, nh\u01b0 \u01b0u \u0111\u00e3i thu\u1ebf cho c\u00e1c doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, c\u0169ng g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y ng\u00e0nh F&B.<\/span><\/p>

T\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o ra m\u1ed9t b\u1ee9c tranh s\u00f4i \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam cho ng\u00e0nh n\u00e0y,\nv\u1edbi v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ch\u1ee7 l\u1ef1c trong khu v\u1ef1c, thu h\u00fat \u0111\u00e1ng k\u1ec3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 th\u01b0\u01a1ng v\u1ee5 M&A.<\/span><\/p>

\u0110\u00e2u l\u00e0 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng v\u1ee5 M&A \u0111\u00e1ng ch\u00fa \u00fd ng\u00e0nh F&B trong n\u0103m 2024? M\u1ed1i quan t\u00e2m c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 b\u00ean mua \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty F&B Vi\u1ec7t Nam th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec?<\/span> <\/strong><\/p>

N\u0103m nay, ng\u00e0nh F&B c\u1ee7a Vi\u1ec7t Nam ch\u1ee9ng ki\u1ebfn nhi\u1ec1u th\u01b0\u01a1ng v\u1ee5 M&A quan tr\u1ecdng, cho th\u1ea5y s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng, v\u1edbi kho\u1ea3ng 23 th\u01b0\u01a1ng v\u1ee5, t\u1ed5ng gi\u00e1 tr\u1ecb c\u00f4ng b\u1ed1 x\u1ea5p x\u1ec9 468 tri\u1ec7u USD. <\/span><\/p>

K\u1ec3 t\u1eeb n\u0103m 2019, ho\u1ea1t \u0111\u1ed9ng M&A trong ng\u00e0nh F&B ghi nh\u1eadn s\u1ef1 tham gia t\u00edch c\u1ef1c c\u1ee7a c\u00e1c nh\u00e0\n\u0111\u1ea7u t\u01b0 n\u1ed9i \u0111\u1ecba, chi\u1ebfm 71 th\u01b0\u01a1ng v\u1ee5 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb c\u00f4ng b\u1ed1 h\u01a1n 584 tri\u1ec7u USD, th\u1ec3 hi\u1ec7n ni\u1ec1m tin v\u00e0 k\u1ef3 v\u1ecdng d\u00e0i h\u1ea1n m\u1ea1nh m\u1ebd v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh. Nh\u1eadt B\u1ea3n n\u1ed5i b\u1eadt trong c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u0111\u1ea7u t\u01b0 M&A ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam, v\u1edbi 20 th\u01b0\u01a1ng v\u1ee5, t\u1ed5ng gi\u00e1 tr\u1ecb c\u00f4ng b\u1ed1 kho\u1ea3ng 306 tri\u1ec7u USD. Trong khi \u0111\u00f3, Singapore v\u00e0 H\u00e0n Qu\u1ed1c, d\u00f9 c\u00f3 \u00edt th\u01b0\u01a1ng v\u1ee5 h\u01a1n (l\u1ea7n l\u01b0\u1ee3t 5 v\u00e0 3), v\u1eabn \u0111\u00f3ng g\u00f3p v\u1ed1n \u0111\u00e1ng k\u1ec3, cho th\u1ea5y c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cao.<\/span><\/p>

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Ngu\u1ed3n: Eikon Refinitiv, ph\u00e2n t\u00edch c\u1ee7a ASART<\/figcaption><\/figure>

Th\u00e1i Lan c\u0169ng \u0111\u00f3ng vai tr\u00f2 \u0111\u00e1ng ch\u00fa \u00fd v\u1edbi 3 th\u01b0\u01a1ng v\u1ee5 c\u00f3 t\u1ed5ng gi\u00e1 tr\u1ecb c\u00f4ng b\u1ed1 g\u1ea7n 297 tri\u1ec7u USD, ph\u1ea3n \u00e1nh s\u1ef1 \u01b0u ti\u00ean cho c\u00e1c th\u01b0\u01a1ng v\u1ee5 quy m\u00f4 l\u1edbn t\u1ea1i Vi\u1ec7t Nam. Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y s\u1ee9c h\u1ea5p d\u1eabn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a Vi\u1ec7t Nam trong khu v\u1ef1c, khi c\u00e1c qu\u1ed1c gia l\u00e1ng gi\u1ec1ng d\u1ea7n nh\u1eadn ra ti\u1ec1m n\u0103ng c\u1ee7a ng\u00e0nh F&B t\u1ea1i \u0111\u00e2y.<\/span><\/p>

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c th\u01b0\u01a1ng v\u1ee5 M&A ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd, nh\u01b0 m\u1edf r\u1ed9ng ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng, \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 c\u1ee7ng\nc\u1ed1 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i. Ngo\u00e0i ra, s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u01b0\u1edbng t\u1edbi s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng t\u0103ng t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 \u0111\u1ea7u\nt\u01b0 chuy\u00ean v\u1ec1 c\u00e1c ph\u00e2n kh\u00fac n\u00e0y.<\/span><\/p>

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh c\u00f3 kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c F&B c\u0169ng \u0111ang ho\u1ea1t \u0111\u1ed9ng kh\u00e1 s\u00f4i n\u1ed5i tr\u00ean th\u1ecb\ntr\u01b0\u1eddng. Nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ty trong ng\u00e0nh ho\u1eb7c trong h\u1ec7 sinh th\u00e1i c\u00f3 th\u1ec3 cung c\u1ea5p c\u1ea3 v\u1ed1n v\u00e0 chuy\u00ean m\u00f4n \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4.<\/span><\/p>

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Ngu\u1ed3n: Eikon Refinitiv, ph\u00e2n t\u00edch c\u1ee7a ASART<\/figcaption><\/figure>

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i v\u00e0 trong n\u01b0\u1edbc ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c F&B c\u1ee7a Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m, nguy\u00ean li\u1ec7u v\u00e0 ph\u1ee5 gia th\u1ef1c ph\u1ea9m, b\u00e1n l\u1ebb<\/span><\/p>

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00ecm ki\u1ebfm nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i v\u1eefng ch\u1eafc. Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty c\u00f3 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh \u1ed5n \u0111\u1ecbnh, \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u00f3 kinh nghi\u1ec7m, m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng, m\u00f4 h\u00ecnh b\u1ec1n v\u1eefng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u00e0ng s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1edbn.<\/span><\/p>

Ngo\u00e0i th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 trong n\u01b0\u1edbc, xu\u1ea5t kh\u1ea9u s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y ng\u00e0nh s\u1ea3n xu\u1ea5t F&B\nv\u00e0 ho\u1ea1t \u0111\u1ed9ng M&A t\u1ea1i Vi\u1ec7t Nam. ASART nh\u00ecn nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 xu h\u01b0\u1edbng n\u00e0y?<\/span><\/strong><\/p>

Vi\u1ec7t Nam t\u1eeb l\u00e2u \u0111\u00e3 c\u00f3 l\u1ee3i th\u1ebf t\u1ef1 nhi\u00ean trong xu\u1ea5t kh\u1ea9u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ng\u00e0nh F&B, nh\u1edd v\u00e0o ngu\u1ed3n\nt\u00e0i nguy\u00ean v\u00e0 chi ph\u00ed lao \u0111\u1ed9ng c\u1ea1nh tranh. Tuy nhi\u00ean, v\u1eabn c\u00f2n nhi\u1ec1u r\u00e0o c\u1ea3n \u0111\u00e1ng k\u1ec3 \u0111ang k\u00ecm h\u00e3m ti\u1ec1m n\u0103ng c\u1ee7a ng\u00e0nh. M\u1ed9t h\u1ea1n ch\u1ebf l\u1edbn n\u1eb1m \u1edf c\u1ea5u tr\u00fac s\u1edf h\u1eefu c\u1ee7a c\u00e1c c\u00f4ng ty trong ng\u00e0nh n\u00e0y, \u0111a s\u1ed1 v\u1eabn thu\u1ed9c s\u1edf h\u1eefu gia \u0111\u00ecnh ho\u1eb7c l\u00e0 doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, thi\u1ebfu chuy\u00ean m\u00f4n, ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. C\u1ea5u tr\u00fac n\u00e0y th\u01b0\u1eddng h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng\nm\u1edf r\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf kinh t\u1ebf quy m\u00f4, m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u<\/span><\/p>

\u0110\u1ec3 khai ph\u00e1 to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a ng\u00e0nh F&B Vi\u1ec7t Nam, c\u00e1c c\u00f4ng ty n\u00ean xem x\u00e9t vi\u1ec7c m\u1edf c\u1eeda cho c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 kinh nghi\u1ec7m. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c\nkh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn ngu\u1ed3n v\u1ed1n c\u1ea7n thi\u1ebft, m\u00e0 c\u00f2n cung c\u1ea5p chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ph\u00e1t tri\u1ec3n, gi\u00fap c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam <\/span>c\u1ea3i thi\u1ec7n quy tr\u00ecnh s\u1ea3n xu\u1ea5t, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u.<\/span><\/p>

V\u1edbi tri\u1ec3n v\u1ecdng t\u00edch c\u1ef1c c\u1ee7a ng\u00e0nh F&B Vi\u1ec7t Nam, ASART \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 ho\u1ea1t \u0111\u1ed9ng M&A trong l\u0129nh v\u1ef1c F&B v\u00e0o n\u0103m 2025 v\u00e0 nh\u1eefng n\u0103m t\u1edbi?<\/span><\/strong><\/p>

Ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam \u0111ang c\u00f3 b\u1ee9c tranh M&A \u0111\u1ea7y s\u00f4i \u0111\u1ed9ng, v\u1edbi c\u00e1c th\u01b0\u01a1ng v\u1ee5 ng\u00e0y c\u00e0ng gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb. Sau n\u0103m 2019 ghi nh\u1eadn s\u1ef1 b\u00f9ng n\u1ed5 c\u1ea3 v\u1ec1 gi\u00e1 tr\u1ecb c\u00f4ng b\u1ed1 l\u1eabn s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch, <\/span>th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c trong 2 n\u0103m\nCovid-19. Nh\u01b0ng th\u1ecb tr\u01b0\u1eddng ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng v\u1ee5 c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 2021, cho th\u1ea5y xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n sang c\u00e1c th\u01b0\u01a1ng v\u1ee5 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n. C\u00e1c n\u0103m ti\u1ebfp theo, 2022 v\u00e0 2023, c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m nh\u01b0ng \u0111\u00e3 ph\u1ee5c h\u1ed3i \u0111\u00e1ng k\u1ec3 v\u00e0o n\u0103m 2024. <\/span><\/p>

\"\"
Ngu\u1ed3n: Eikon Refinitiv, ph\u00e2n t\u00edch c\u1ee7a ASART<\/figcaption><\/figure>

V\u1edbi tri\u1ec3n v\u1ecdng t\u00edch c\u1ef1c, ho\u1ea1t \u0111\u1ed9ng M&A trong l\u0129nh v\u1ef1c n\u00e0y d\u1ef1 ki\u1ebfn duy tr\u00ec m\u1ee9c \u0111\u1ed9 s\u00f4i \u0111\u1ed9ng, m\u1ea1nh m\u1ebd v\u00e0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u00e0 \u0111\u1eb7c th\u00f9 ng\u00e0nh trong n\u0103m 2025 v\u00e0 nh\u1eefng n\u0103m t\u1edbi. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y, c\u00f9ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc thu\u1eadn l\u1ee3i c\u1ee7a Vi\u1ec7t Nam nh\u01b0 d\u00e2n s\u1ed1 tr\u1ebb v\u00e0 xu h\u01b0\u1edbng \u0111\u00f4 th\u1ecb h\u00f3a, t\u1ea1o ra m\u1ed9t\nb\u1ed1i c\u1ea3nh l\u00fd t\u01b0\u1edfng cho c\u1ea3 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e0i ch\u00ednh t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i th\u00e2m nh\u1eadp m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u1edbi ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n v\u1eefng ch\u1eafc.<\/span><\/p>

*B\u00e0i vi\u1ebft n\u00e0y \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i b\u1edfi B\u00e1o \u0110\u1ea7u T\u01b0 \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi Thanh V\u00e2n v\u00e0o ng\u00e0y 27 th\u00e1ng 11 n\u0103m 2024. Xem b\u00e0i vi\u1ebft g\u1ed1c \u0111\u00e2y<\/span><\/a>.<\/strong><\/i><\/span><\/div>
\u00a0<\/div>
V\u1ec1 Ch\u00fang T\u00f4i<\/strong><\/em><\/div>

ASART l\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n chuy\u00ean bi\u1ec7t h\u00e0ng \u0111\u1ea7u cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n v\u1ec1 t\u00e0i ch\u00ednh doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, v\u00e0 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n. Ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n & s\u00e1p nh\u1eadp (M&A), h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0, v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/em><\/p><\/div>

ASART theo d\u00f5i s\u00e1t sao c\u00e1c xu h\u01b0\u1edbng v\u00e0 thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u \u0111\u00e1ng tin c\u1eady \u0111\u1eb3ng c\u1ea5p qu\u1ed1c t\u1ebf, kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n, v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u1ed9c l\u1eadp v\u1ec1 \u0111\u1ecba ph\u01b0\u01a1ng cho c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia v\u00e0 c\u00e1c c\u00f4ng ty Vi\u1ec7t Nam h\u00e0ng \u0111\u1ea7u mu\u1ed1n th\u00e0nh c\u00f4ng v\u00e0 m\u1edf r\u1ed9ng \u1edf Vi\u1ec7t Nam v\u00e0 Ch\u00e2u \u00c1.<\/em><\/p>

Ch\u00fang t\u00f4i c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn v\u00e0 ch\u1eb7t ch\u1ebd bao g\u1ed3m c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 uy t\u00edn t\u1eeb nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau, bao g\u1ed3m s\u1ea3n xu\u1ea5t, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe & d\u01b0\u1ee3c ph\u1ea9m, x\u00e2y d\u1ef1ng & c\u00f4ng tr\u00ecnh, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, v\u1eadn t\u1ea3i & logistics, ng\u00e2n h\u00e0ng & d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, b\u00e1n l\u1ebb, gi\u00e1o d\u1ee5c, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, truy\u1ec1n th\u00f4ng v\u00e0 n\u0103ng l\u01b0\u1ee3ng.<\/em><\/p><\/div>

Hi\u1ec3u bi\u1ebft c\u1ee7a ch\u00fang t\u00f4i gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1eb7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi. Kh\u1ea3 n\u0103ng th\u1ef1c thi, kinh nghi\u1ec7m v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 h\u1ed7 tr\u1ee3 nhi\u1ec1u kh\u00e1ch h\u00e0ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f3, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, t\u00ecm ki\u1ebfm c\u00e1c m\u1ee5c ti\u00eau, k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, v\u00e0 ho\u00e0n th\u00e0nh c\u00e1c th\u01b0\u01a1ng v\u1ee5 th\u00e0nh c\u00f4ng, l\u00e0 kh\u00f4ng th\u1ec3 so s\u00e1nh v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 h\u00e0ng \u0111\u1ea7u.<\/em><\/p>

Li\u00ean h\u1ec7 qua\u00a0contactus@asart.com.vn<\/a>\u00a0ho\u1eb7c +84 28 3821 6166 \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin chuy\u00ean s\u00e2u v\u00e0 xem ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap g\u00ec cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/em><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Vi\u1ec7t Nam kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng (F&B) ch\u1ee7 l\u1ef1c trong khu v\u1ef1c, thu h\u00fat \u0111\u00e1ng k\u1ec3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0 th\u01b0\u01a1ng v\u1ee5 M&A. ASART \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng F&B t\u1ea1i Vi\u1ec7t Nam v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh n\u00e0y? N\u0103m 2024, ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1edd v\u00e0o d\u00e2n s\u1ed1 h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi, t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng gia t\u0103ng.<\/p>","protected":false},"author":11,"featured_media":10150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[77,17],"tags":[],"class_list":["post-10125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage","category-insights"],"_links":{"self":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts\/10125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/comments?post=10125"}],"version-history":[{"count":53,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts\/10125\/revisions"}],"predecessor-version":[{"id":14031,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/posts\/10125\/revisions\/14031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/media\/10150"}],"wp:attachment":[{"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/media?parent=10125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/categories?post=10125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asart.com.vn\/vi\/wp-json\/wp\/v2\/tags?post=10125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}